WCAG

Of course, the easiest and most cost-effective way to have a WCAG compliant website is to build it that way in the first place. And while it’s never too late, the absolute best time to start thinking about accessibility is when you are planning your site’s user experience (UX) and designs.

Websites that are inaccessible make it harder for customers with disabilities to use their sites. At any given moment, roughly 20% of the US population has a disability. It follows that improving web accessibility results in higher engagement and conversion rates. Which ultimately means more revenue for your business.

If you are new to the topic of web accessibility, there is a lot to absorb about what it means to make your website accessible. Some common accessibility issues are inherent to the way your site was coded while others have more to do with the content that you populate into your site.

Ideally, you can address accessibility gaps on your website or mobile app before you run into legal trouble. But if you have received a demand letter from a potential plaintiff, what should you do?

Everyone has to start somewhere. We are often asked where organizations should focus their initial efforts. This post is our attempt to sketch out a bare minimum; this isn’t enough but it should go a long way in improving your site’s user experience for all users while also reducing your risks of being sued under the ADA.