Affordable Accessibility

Of course, the easiest and most cost-effective way to have a WCAG compliant website is to build it that way in the first place. And while it’s never too late, the absolute best time to start thinking about accessibility is when you are planning your site’s user experience (UX) and designs.

Websites that are inaccessible make it harder for customers with disabilities to use their sites. At any given moment, roughly 20% of the US population has a disability. It follows that improving web accessibility results in higher engagement and conversion rates. Which ultimately means more revenue for your business.

In the year 2022, accessibility is slowly but surely becoming a baseline requirement for new website projects. Savvy businesses understand that prioritizing accessibility unlocks higher engagement and a better user experience for a significant portion of the population. And the number of private lawsuits (and demand letters) under the Americans with Disabilities Act against small and medium businesses continues to grow each year. But digital accessibility isn’t a core competency for the vast majority of digital and marketing agencies. Bringing in a white label accessibility partner can help agencies, designers, and developers bridge that gap, grow their accounts, and better serve and protect their existing clients.

Have you ever had an Impossible Burger? They were served at this year's July 4 cookout and it got me thinking. The Impossible Burger is a great example of how offering attractive alternatives can be a lot more effective at getting people to make good choices.

Everyone has to start somewhere. We are often asked where organizations should focus their initial efforts. This post is our attempt to sketch out a bare minimum; this isn’t enough but it should go a long way in improving your site’s user experience for all users while also reducing your risks of being sued under the ADA.