July 2022 Posts

The Business Case for Web Accessibility

Websites that are inaccessible make it harder for customers with disabilities to use their sites. At any given moment, roughly 20% of the US population has a disability. It follows that improving web accessibility results in higher engagement and conversion rates. Which ultimately means more revenue for your business.

Read more about The Business Case for Web Accessibility  

Why More Agencies Seek Out White Label Accessibility Services

In the year 2022, accessibility is slowly but surely becoming a baseline requirement for new website projects. Savvy businesses understand that prioritizing accessibility unlocks higher engagement and a better user experience for a significant portion of the population. And the number of private lawsuits (and demand letters) under the Americans with Disabilities Act against small and medium businesses continues to grow each year. But digital accessibility isn’t a core competency for the vast majority of digital and marketing agencies. Bringing in a white label accessibility partner can help agencies, designers, and developers bridge that gap, grow their accounts, and better serve and protect their existing clients.

Read more about Why More Agencies Seek Out White Label Accessibility Services  

What the Impossible Burger Demonstrates About Accessibility

Have you ever had an Impossible Burger? They were served at this year's July 4 cookout and it got me thinking. The Impossible Burger is a great example of how offering attractive alternatives can be a lot more effective at getting people to make good choices.

Read more about What the Impossible Burger Demonstrates About Accessibility