You can Google around and find all sorts of accessibility checklists out there. But do these checklists track the right things?
Ongoing Accessibility
Building Accessibility Checklists That Are Actually Useful
Do Your Forms Hate Money? (Accessibility Version)
We assume that if [insert big company here] is doing it, it must reflect best practices. This isn't always true and reveals a lot of low hanging ROI for accessibility if you're willing to grab for it.
Caring: The Critical First Step to Accessibility
The WebAim Million Report shows that over one third of images on popular homepages don't have usable alt text. It seems that most organizations just don't care enough.
Combat Accessibility Decay: How to Maintain Ongoing Accessibility
Accessibility is similar to security, SEO, and other such areas that require some routine maintenance and vigilance. In other words, your level of accessibility can decay without some discipline to maintain it at the required level.
Your PDF Could Have Been a Webpage
PDFs are commonly used for sharing information and documents, but they have limitations and drawbacks that make them less than ideal for use on the web, especially when compared to good old HTML.