Ongoing Accessibility

When you work in digital accessibility, you hear a lot of things from customers, designers, developers, and agencies that just aren’t correct. Most are genuine misconceptions, but that doesn’t mean they’re harmless. At best, organizations can end up overspending on accessibility. But they also let organizations psych themselves out of pursuing greater accessibility out of fear that it will be too expensive or too difficult. And at worst, orgs might think they are accessibility conformant but are actually increasing their legal risk while missing out on the business benefits of digital accessibility.

Twitter fired their entire accessibility team this month. But that doesn't mean you can afford to pause on accessibility during a tech recession.

In the year 2022, accessibility is slowly but surely becoming a baseline requirement for new website projects. Savvy businesses understand that prioritizing accessibility unlocks higher engagement and a better user experience for a significant portion of the population. And the number of private lawsuits (and demand letters) under the Americans with Disabilities Act against small and medium businesses continues to grow each year. But digital accessibility isn’t a core competency for the vast majority of digital and marketing agencies. Bringing in a white label accessibility partner can help agencies, designers, and developers bridge that gap, grow their accounts, and better serve and protect their existing clients.

If you are new to the topic of web accessibility, there is a lot to absorb about what it means to make your website accessible. Some common accessibility issues are inherent to the way your site was coded while others have more to do with the content that you populate into your site.

Email is a cost effective way to introduce digital accessibility practices to your organization and serve your most engaged audiences.