Accessibility is similar to security, SEO, and other such areas that require some routine maintenance and vigilance. In other words, your level of accessibility can decay without some discipline to maintain it at the required level.
Take a look at your town’s website. I was checking out my local township website to get some election related information last week. And it’s kind of awful. For everyone. But especially for users with disabilities.
Everyone has to start somewhere. We are often asked where organizations should focus their initial efforts. This post is our attempt to sketch out a bare minimum; this isn’t enough but it should go a long way in improving your site’s user experience for all users while also reducing your risks of being sued under the ADA.