Accessible content

Of course, the easiest and most cost-effective way to have a WCAG compliant website is to build it that way in the first place. And while it’s never too late, the absolute best time to start thinking about accessibility is when you are planning your site’s user experience (UX) and designs.

If you are new to the topic of web accessibility, there is a lot to absorb about what it means to make your website accessible. Some common accessibility issues are inherent to the way your site was coded while others have more to do with the content that you populate into your site.

Even if your website is technically coded to be 100% ADA compliant, your content authors and editors also need to know how to write and structure accessible content. Providing content accessibility training is a way of communicating to internal teams that digital accessibility and compliance with the ADA is a priority.

Email is a cost effective way to introduce digital accessibility practices to your organization and serve your most engaged audiences.

There is already a lot of overlap between accessibility improvements and SEO best practices. And there are signs accessibility may be an explicit factor in the future.