Websites that are inaccessible make it harder for customers with disabilities to use their sites. At any given moment, roughly 20% of the US population has a disability. It follows that improving web accessibility results in higher engagement and conversion rates. Which ultimately means more revenue for your business.
Web Accessibility
Why More Agencies Seek Out White Label Accessibility Services
In the year 2022, accessibility is slowly but surely becoming a baseline requirement for new website projects. Savvy businesses understand that prioritizing accessibility unlocks higher engagement and a better user experience for a significant portion of the population. And the number of private lawsuits (and demand letters) under the Americans with Disabilities Act against small and medium businesses continues to grow each year. But digital accessibility isn’t a core competency for the vast majority of digital and marketing agencies. Bringing in a white label accessibility partner can help agencies, designers, and developers bridge that gap, grow their accounts, and better serve and protect their existing clients.
What the Impossible Burger Demonstrates About Accessibility
Have you ever had an Impossible Burger? They were served at this year's July 4 cookout and it got me thinking. The Impossible Burger is a great example of how offering attractive alternatives can be a lot more effective at getting people to make good choices.
Technical vs. Content Accessibility
If you are new to the topic of web accessibility, there is a lot to absorb about what it means to make your website accessible. Some common accessibility issues are inherent to the way your site was coded while others have more to do with the content that you populate into your site.
You've Received an ADA Demand Letter. Now What?
Ideally, you can address accessibility gaps on your website or mobile app before you run into legal trouble. But if you have received a demand letter from a potential plaintiff, what should you do?
