WCAG

How are agencies doing on accessibility? The short answer is not great. For digital agency owners, executives, and practitioners, there has been increased attention on digital accessibility (sometimes shortened to a11y) over the past few years. But out in the wild, it’s hard to see the impact.

Maybe. Part of the problem in answering this questions is that the Americans with Disabilities Act doesn’t mention (let alone define) web accessibility.

Of course, the easiest and most cost-effective way to have a WCAG compliant website is to build it that way in the first place. And while it’s never too late, the absolute best time to start thinking about accessibility is when you are planning your site’s user experience (UX) and designs.

Ideally, you can address accessibility gaps on your website or mobile app before you run into legal trouble. But if you have received a demand letter from a potential plaintiff, what should you do?

Everyone has to start somewhere. We are often asked where organizations should focus their initial efforts. This post is our attempt to sketch out a bare minimum; this isn’t enough but it should go a long way in improving your site’s user experience for all users while also reducing your risks of being sued under the ADA.