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Everyone has to start somewhere. We are often asked where organizations should focus their initial efforts. This post is our attempt to sketch out a bare minimum; this isn’t enough but it should go a long way in improving your site’s user experience for all users while also reducing your risks of being sued under the ADA.

Even if your website is technically coded to be 100% ADA compliant, your content authors and editors also need to know how to write and structure accessible content. Providing content accessibility training is a way of communicating to internal teams that digital accessibility and compliance with the ADA is a priority.

Email is a cost effective way to introduce digital accessibility practices to your organization and serve your most engaged audiences.

There is already a lot of overlap between accessibility improvements and SEO best practices. And there are signs accessibility may be an explicit factor in the future.