Digital Agencies

California's new accessibility bill AB1757 may shift liability for inaccessible sites to developers, agencies and other providers. Is this cause for fear? Or a great opportunity for agencies that can do the work?

So you’ve just learned about accessibility. Now what? The good news is that it’s never too late and there are steps you can take to make an immediate impact. But what should you do first?

How are agencies doing on accessibility? The short answer is not great. For digital agency owners, executives, and practitioners, there has been increased attention on digital accessibility (sometimes shortened to a11y) over the past few years. But out in the wild, it’s hard to see the impact.

Websites that are inaccessible make it harder for customers with disabilities to use their sites. At any given moment, roughly 20% of the US population has a disability. It follows that improving web accessibility results in higher engagement and conversion rates. Which ultimately means more revenue for your business.

In the year 2022, accessibility is slowly but surely becoming a baseline requirement for new website projects. Savvy businesses understand that prioritizing accessibility unlocks higher engagement and a better user experience for a significant portion of the population. And the number of private lawsuits (and demand letters) under the Americans with Disabilities Act against small and medium businesses continues to grow each year. But digital accessibility isn’t a core competency for the vast majority of digital and marketing agencies. Bringing in a white label accessibility partner can help agencies, designers, and developers bridge that gap, grow their accounts, and better serve and protect their existing clients.