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Spend enough time in digital accessibility spaces and you’re likely to hear mantras like “Accessibility is everyone’s responsibility.” This is true, but any project manager recognizes that making everyone responsible for an outcome is another way of making sure that no one is accountable.

Ensuring the hero experience is designed and built to be accessible is especially important in serving your entire user base and avoiding inadvertent obstacles before users get to know you better.

You can Google around and find all sorts of accessibility checklists out there. But do these checklists track the right things?

The WebAim Million Report shows that over one third of images on popular homepages don't have usable alt text. It seems that most organizations just don't care enough.

Accessibility is similar to security, SEO, and other such areas that require some routine maintenance and vigilance. In other words, your level of accessibility can decay without some discipline to maintain it at the required level.