Content Accessibility

Websites that are inaccessible make it harder for customers with disabilities to use their sites. At any given moment, roughly 20% of the US population has a disability. It follows that improving web accessibility results in higher engagement and conversion rates. Which ultimately means more revenue for your business.

In the year 2022, accessibility is slowly but surely becoming a baseline requirement for new website projects. Savvy businesses understand that prioritizing accessibility unlocks higher engagement and a better user experience for a significant portion of the population. And the number of private lawsuits (and demand letters) under the Americans with Disabilities Act against small and medium businesses continues to grow each year. But digital accessibility isn’t a core competency for the vast majority of digital and marketing agencies. Bringing in a white label accessibility partner can help agencies, designers, and developers bridge that gap, grow their accounts, and better serve and protect their existing clients.

If you are new to the topic of web accessibility, there is a lot to absorb about what it means to make your website accessible. Some common accessibility issues are inherent to the way your site was coded while others have more to do with the content that you populate into your site.

Everyone has to start somewhere. We are often asked where organizations should focus their initial efforts. This post is our attempt to sketch out a bare minimum; this isn’t enough but it should go a long way in improving your site’s user experience for all users while also reducing your risks of being sued under the ADA.

Even if your website is technically coded to be 100% ADA compliant, your content authors and editors also need to know how to write and structure accessible content. Providing content accessibility training is a way of communicating to internal teams that digital accessibility and compliance with the ADA is a priority.